About Us
7455
CCBSA employees
*as at 31 May 2023
04
Sales territories
274 200
Coolers in system
73
Local Distribution Partnerships
We are a level 3 B-BBEE empowered company. We employ over 7000 people at 13 manufacturing facilities across the country. As a subsidiary of Coca-Cola Beverages Africa (CCBA) and a bottler for The Coca-Cola Company, our vision is to refresh Africa every day & make our continent a better place for all.
We manufacture and distribute Coca-Cola beverages that make life’s everyday moments more enjoyable, while doing business the right way. The result is shared opportunity for our customers, our employees, our communities, and our shareholders. We conduct our business ethically, transparently and conscientiously. We espouse an inclusive business culture to reflect our African identity.
We accelerate sustainable, profitable revenue growth across all categories and offer an innovative portfolio of products that respond to customer needs & consumer preferences. Profitability is important, but not at any cost.
People matter. Our planet matters.
We do business the right way by following our values and partnering for solutions that benefit us all.
Our Mission
Customer Centric Organisation
Delivering sustainable and profitable revenue growth through outstanding service.
Productivity & Responsiveness
Enabling a continuous improvement culture to create superior shareholder returns.
Consumer Relevance
Executing a total beverage portfolio across segments and categories in partnership with brands.
Community/ Partner Impact
By making a difference in sustainability, safety, empowerment and local sourcing.
Employee Empowerment
By mobilising to execute our plans and transform our system with agility.
Our Values
We execute our values with the highest integrity and drive to exceed on our commitments.
- Acountability is clear and personal
- We work and win in teams across CCBSA
- We have a passion for our business, brands, customers, people and the communities in which we operate
- Safety, sustainability & governance underpin our license to trade
- We are humble and confident in all we do
- We think and act like owners at all times
Leadership
Social Transformation
Social Transformation
04
sales regions across South Africa
195 100
retail outlets served
12
manufacturing plants
412
owner drivers
Frequently Asked Questions
Coca-Cola Beverages South Africa (CCBSA) is the South African-based subsidiary of Coca-Cola Beverages Africa (CCBA).
To be the best Coca-Cola bottler in the world and Africa’s most valuable food and beverage company.
CCBSA operates in four sales territories – Inland, Coastal, North and Gauteng, covering the sales territories previously allocated to Coca-Cola Fortune, ABI and Shanduka.
We have 13 manufacturing plants situated in Polokwane, Pretoria West, Midrand, Devland, Nigel, Wadeville, Heidelberg, Phoenix, Bloemfontein, Elgin and Epping.
We employ 7 500 employees.
170 000 retail outlets are looked after by our dedicated teams.
We produce and sell 8 sparkling brands and 11 still brands.
- We have a passion for the Coca-Cola business and for the brand
- We think and act like owners at all times
- We work and win in teams across the business
- Accountability is clear and personal
- We are humble but confident in all we do
- Sustainability is integral to our working lives
- All of this we do with the highest integrity and drive to perform
As a responsible corporate citizen we focus on:
- Water usage efficiency
- Efficient energy use
- Sustainable packaging and
- Giving back to communities where we operate
We are committed to doing business ethically, respecting all relevant codes and regulations applicable to our industry, sphere of business and societal influence. We consider this vital to winning and maintaining the trust and respect of all our customers and stakeholders.
We continuously strive for excellent partnerships with all those who support our business. In line with our values, we aspire to being an organisation that works in the best interest of three key stakeholders: consumers, retailers and society.
CCBSA is a responsible corporate citizen. In this context we focus on education, environmental management and youth development.
Our Schools Recycling Programme is one of the various initiatives that CCBSA has embarked on. In 2017, 597 schools participated in the programme and collected 1 146t tonnes of PET, cans and paper. This year, the post-consumer waste collection target was exceeded by 40%.
Additionally, in 2005, Coca-Cola teamed up with industry partners to form a PET recycling company (PETCO). The target is to collect, in association with its partners, 170 000 tonnes by 2022 with the target for 2017 at 96 655 tonnes. PETCO currently recycles more bottles than those going into landfill. Collection rates are currently at 58%, which is a 3% increase from 2016. Post-consumer PET bottles are collected, recycled and converted into fibre, which can be used in clothing, bedding and furniture. The 74 300 tonnes of post-consumer PET collected in 2015 translates into the creation of an estimated 50 000 income opportunities for informal collectors.
Bizniz in a Box is an innovative Youth & Women Empowerment Programme (YWEP) which helps build township and rural economies by developing black youth-owned businesses that are responsive to the needs of their communities. It aims to help reduce youth unemployment, poverty, and inequality. The programme was adjusted in 2020 to achieve scale & drive greater impact.
Launched in 2020, the Coca-Cola Beverages South Africa (CCBSA) Coke Ville Project- an off-grid, solar-powered groundwater harvesting, and treatment programme, is targeted at indigent communities experiencing water insecurity. To date the project has generated more than 150 million litres of water to the benefit of more than 15 000 households in urban and peri-urban communities across 9 sites in Limpopo, Eastern Cape, Gauteng, and KwaZulu-Natal, with a projected 12 more systems planned for 2022.
CCBSA is committed to enterprise development as an investment for the future and transformation of South Africa.
We reinvest capital in local businesses through our Local Distribution Partners (LDPs) and the Grow My Business training programme for small retail owners.
We currently have 126 LDPs which are local community businesses, run by local people employing local people. The programme has created 450 job opportunities to date. 93% of LDP owners are equity appointments with 20% owned by black females.
We have trained over 6 800 customers on the Grow My Business programme to grow their businesses sustainably into the future. With each trader supporting at least 4 people with their business income, this means nearly nearly 34 036 people have benefited from the programme. 95.2% of programme participants significantly increased their business skills and 98.4% reported a sales increase. Furthermore, 11.1% of owners were able to employ 1 or more person(s) as a result of the training.
We also have a youth empowerment programme called Bizniz in a Box. After successfully giving unemployed youth the opportunity to become entrepreneurs in the Free State, CCBSA’s innovative enterprise development initiative is being expanded across the country. Founded in 2015 and supported by the Small Enterprise Finance Agency (SEFA), Bizniz in a Box was established to make a meaningful and sustainable impact on youth unemployment and enterprise development. Young people currently constitute more than 35% of South Africa’s population and many of them face significant barriers to entering the formal job market.
Bizniz in a Box involves the selection, training, participation and eventual economic independence of a cross-section of township youth between the ages of 24 and 35. Successful candidates are enabled to manage and run their own stores in the area where they live. They are also provided with basic training in marketing and sales, stock management and finance management, and given access to funding.